Graphic Visuals/Video Editing for FRagmented Motion exhibition by @christiansauerland_ with @flatfields_ PFW
Graphic Visuals for GLOBAL SURFACES photography series exhibition by @christiansauerland_ with @crowdless store
For Crowdless store’s 10-year anniversary in collaboration with adidas, I developed the full visual direction of the celebration—shaping the experience across product, space, and promotional content.
I designed the exterior window display and created exclusive giveaway items: a drawstring backpack and a special pair of adidas shoes, both produced specifically for the occasion. My role also included the design of all marketing materials such as event invitations, social media promos, and visual documentation to capture and communicate the atmosphere of the event.
The celebration continued at Hejazi Angawi House, where I designed custom props—including a bench—tailored to the setting and in line with the overall visual language. The project brought together product design, spatial thinking, and brand storytelling to deliver a unified and culturally grounded experience.
I designed the exterior window display and created exclusive giveaway items: a drawstring backpack and a special pair of adidas shoes, both produced specifically for the occasion. My role also included the design of all marketing materials such as event invitations, social media promos, and visual documentation to capture and communicate the atmosphere of the event.
The celebration continued at Hejazi Angawi House, where I designed custom props—including a bench—tailored to the setting and in line with the overall visual language. The project brought together product design, spatial thinking, and brand storytelling to deliver a unified and culturally grounded experience.
Our story of adidas Taekwondo shoes reflects the connection between nature and human movement, highlighting the rhythms that bind us and freezing moments of balance between strength and fluidity.
Creative Producer: @crowdless
Creative Direction & Photography & Styling: @hayatosamah
Video: @ttvhv_
In Picture: @nourahosamah
Production Assistant: @Alanoudosamah
Creative Producer: @crowdless
Creative Direction & Photography & Styling: @hayatosamah
Video: @ttvhv_
In Picture: @nourahosamah
Production Assistant: @Alanoudosamah
Simulate سندباد letters within an island landscape, aligning with the narrative of this year’s exhibition “I CAN SEE LAND” @sindbadart
Asfar is a music video visual project developed for a track produced by Warchieff and performed by Hyper249. I crafted the visuals using a multidisciplinary mix of media—blending photography, AI-generated imagery, digital design, and VFX. The process involved experimenting with texture, distortion, and surreal composition to mirror the track’s emotional weight and experimental soundscape. The result is an immersive visual narrative that bridges organic and synthetic worlds, pushing the boundaries of conventional music video aesthetics