For Crowdless store’s 10-year anniversary in collaboration with adidas, I developed the full visual direction of the celebration—shaping the experience across product, space, and promotional content.
I designed the exterior window display and created exclusive giveaway items: a drawstring backpack and a special pair of adidas shoes, both produced specifically for the occasion. My role also included the design of all marketing materials such as event invitations, social media promos, and visual documentation to capture and communicate the atmosphere of the event.
The celebration continued at Hejazi Angawi House, where I designed custom props—including a bench—tailored to the setting and in line with the overall visual language. The project brought together product design, spatial thinking, and brand storytelling to deliver a unified and culturally grounded experience.
I designed the exterior window display and created exclusive giveaway items: a drawstring backpack and a special pair of adidas shoes, both produced specifically for the occasion. My role also included the design of all marketing materials such as event invitations, social media promos, and visual documentation to capture and communicate the atmosphere of the event.
The celebration continued at Hejazi Angawi House, where I designed custom props—including a bench—tailored to the setting and in line with the overall visual language. The project brought together product design, spatial thinking, and brand storytelling to deliver a unified and culturally grounded experience.